With its new direct marketing campaign, Virgin Media, the television and telecommunication provider, is able to offer its loyal customers with the best virgin media deals which include product upgrades and many other extra services. This is a way of rewarding its customers for their support and loyalty.
Loyal customers will be offered what is called a tickle by Virgin Media. A tickle is in essence a bundle of gifts that might be a 40-inch high definition television, a TiVo set-top box or a TiVo subscription for one year.
In order to make customers aware of tickle, Virgin Media has used social media including Facebook and Twitter as well as its own advertising platforms. Certain customers will receive the tickle by mail and will be directed to the tickle online terminal. The tickle is Virgin Media’s way of showing its customers that they are place first and to remind them of the great long term values they will have when joining Virgin Media. This should also encourage them to refer others to join Virgin Media.
With the Virgin Media deals, customers receive additional features, benefits, and services that are not available anywhere else. This is why their latest deal is called the tickle. A tickle normally causes people to smile. The aim of the Virgin Media deals is to cause its customers to smile by giving them so much more.
Virgin Media acknowledges and rewards its customers through the Virgin Media deals and give them the feeling of being looked after. The promised partnership between Spotify music service and Virgin Media is another example of Virgin Media offering the best to its customers. Customers in the UK who buy a Virgin Media broadband package of 30Mbps or faster will receive six months of free access to the premium service of Spotify. This deal also applies for existing subscribers who renew their contracts and allows these customers to listen to unlimited music tracks as well as exclusive content on their laptops, computers, smartphones or mobile phones. Eventually, Virgin Media hopes to allow TiVo users to stream the music of Spotify directly to their television.